“1,000 Signatures” Clean Creatives PSA







The brief was simple: guilt-trip marketing executives into signing a climate pledge. Friendly guilt trip, but still. With a Rube Goldberg machine and a shoestring budget, we delivered a 30% spike in signatures and 5x the social traffic.





Credits

Creative Leads: Kate Dearing and Sami Kriegstein

Strategist: Mike Jacobson

Director: Sami Kriegstein

Production Company: Hsu Box