“1,000 Signatures” Clean Creatives PSA
The brief was simple: guilt-trip marketing executives into signing a climate pledge. Friendly guilt trip, but still. With a Rube Goldberg machine and a shoestring budget, we delivered a 30% spike in signatures and 5x the social traffic.
Credits
Creative Leads: Kate Dearing and Sami KriegsteinStrategist: Mike Jacobson
Director: Sami Kriegstein
Production Company: Hsu Box