Nothing Like Platinum Campaign
Every major bank now has a prestige rewards card. So how does Amex Platinum, the card that invented the category, stay relevant?
Not by talking about membership. By making you feel it.
8 TVCS. 28 OLVS. Hundreds of OOHs. Shot in 8 Cities across 4 continents.
The result? Even though Amex raised the card's annual fee by $200, it saw the strongest new account growth in Platinum’s history.
Not by talking about membership. By making you feel it.
8 TVCS. 28 OLVS. Hundreds of OOHs. Shot in 8 Cities across 4 continents.
The result? Even though Amex raised the card's annual fee by $200, it saw the strongest new account growth in Platinum’s history.
Oh, and we painted the town Platinum.
Two of my favorite spots from the campaign, because who doesn’t love a whirlwind of food and Beck with their Biz.
Credits
CCO: Julie Scelzo
GCD: Christina Pitsinos
Sr. Copywriter: Kate Dearing
Sr. Art Director: Haleigh McMackin
Producer: Celia Everett
OOH Creatives: Byron Wages, Bryan Swan
Director: Isaiah Seret // Biscuit
Editor: Paul Rogers, Bruce Herrmann, Rachel Butler // Lost Planet
DP: Roman Vasyanov, Jackie Bao