Clean Creatives - “1,000 Signatures” PSA

The Clean Creatives (a nonprofit dedicated to helping advertising professionals divest from fossil fuel companies) wanted a spot that would give marketing execs a reality check and pressure them to sign the Clean Creatives pledge, but in a friendly way. It’s a bit of a guilt trip, but not in a mean way, just a “c’mon, you’re better than this” kind of way. And they wanted a Rube Goldberg Machine. Shot in Brooklyn NY on a shoestring with a super-fast turnaround, the spot increased signatures by 30% and social traffic by 5x.